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national park poster

The History of WPA Posters: The 1930s Story Behind the National Park Style

Three WPA-style national park posters in oak frames on a white shiplap staircase landing: Glacier beargrass meadow, Grand Canyon sunset rim and Yosemite Falls, with the title The History of WPA Posters

Last updated October 2, 2026

The history of WPA posters starts in 1935, when the Works Progress Administration put unemployed artists to work. Between 1936 and 1943 its poster divisions produced about 35,000 designs and printed over two million copies. The national park posters came from one small lab in Berkeley, California, which silkscreened 100 copies each for 16 parks and monuments between 1938 and 1941.

What the WPA was, and why it printed posters

The Works Progress Administration was a New Deal relief agency created in 1935 under President Franklin D. Roosevelt. Most of its money went to roads, bridges and public buildings, but a slice went to Federal Project Number One, set up in July 1935, which included the Federal Art Project. The idea was simple: an unemployed painter or illustrator is still a worker, so pay them to make useful art. Posters were the most useful art of all. They announced health campaigns, adult-education classes, theatre nights, travel and safety rules, and they could be printed by the hundred.

Yosemite National Park WPA travel poster leaning on a sunlit living room wall beside a linen sofa
Yosemite Falls, 2,425 feet in three stages, in a cream-bordered WPA-style print beside a linen sofa. Yosemite National Park Waterfall WPA Style — from $26 →

According to the Library of Congress, which holds the largest surviving collection at 907 posters, the program ran from 1936 to 1943 and by 1938 had poster divisions in at least eighteen states, with the biggest shops in New York City, Chicago and Philadelphia. Of the two million posters printed, only about 2,000 are known to survive. That ratio, one in a thousand, is the first reason the style feels rare today even though it was once everywhere.

Glacier National Park vintage travel print hung above a wooden dining table under a pendant lamp
Glacier was one of the first parks printed in Berkeley (January 1939); the beargrass meadow version hangs above a dining table. Glacier National Park Beargrass Meadow WPA Style — from $26 →
Great Smoky Mountains National Park retro poster framed above a wooden home office desk with books and plants
Great Smoky Mountains got its original poster in spring 1940; this stream view sits above a home office desk. Great Smoky Mountains National Park Mountain Stream WPA Style — from $26 →

If you want the modern catalogue rather than the back story, our guide to the best national park posters compares all 11 series we print, WPA style among them.

The Berkeley lab that made the national park posters

The park posters were not made in New York. They came out of the Western Museum Laboratories (WML) in Berkeley, California, a National Park Service workshop that built dioramas, exhibits and signs for western parks. The NPS History Collection traces it to April 1937, when the Field Division of Education became the WML under Dorr G. Yeager, and records the WPA-funded poster work from August 1938 until the project officially ended on July 29, 1941.

The lab's monthly reports give an unusually exact timeline. Each design was a run of about 100 printed posters, billed at $12 per hundred, or 12 cents a sheet. Some parks got two versions, one with a blank block for printing ranger-program schedules and one without. Below is the order the parks came off the screens, from the WML reports quoted by the NPS.

Park or monument Printed Known original copies
Grand Teton August 1938 3
Grand Canyon November 1938 5
Wind Cave December 1938 —
Glacier January–February 1939 —
Zion February–March 1939 2
Yosemite February–April 1939 1
Yellowstone (Falls) March–April 1939 1
Fort Marion, Saguaro July–August 1939 2 (Fort Marion)
Lassen Volcanic August–September 1939 —
Yellowstone (Old Faithful) September–October 1939 —
Mount Rainier January 1940 6
Great Smoky Mountains, Petrified Forest April–May 1940 1 (Petrified Forest)
Bandelier March–April 1941 —
Rocky Mountain June 1941 —

Source: NPS History Collection, "50 Nifty Finds #39: An NPS Art Factory." Dashes mean the NPS article gives no count.

Grand Canyon National Park WPA print in a black frame on a shelf against a warm terracotta wall
Grand Canyon followed in November 1938; the sunset rim view in a black frame on a terracotta shelf. Grand Canyon National Park Sunset WPA Style — from $26 →
Wind Cave National Park vintage WPA print hanging above a side table in a calm bedroom corner
Wind Cave, December 1938, is the least expected park on the list; the boxwork cave print in a bedroom corner. Wind Cave National Park Boxwork Cave WPA Style — from $26 →
Zion National Park poster framed on a sunlit windowsill with fresh daisies and a bright view
Zion, early 1939: the Watchman above the Virgin River, framed on a sunlit windowsill. Zion National Park Watchman WPA Style — from $26 →

Who drew them is still partly a mystery. Three names surface in the records: Elmer Duffield, listed as "NPS printer" in the 1940 census; Dale Miller, traditionally credited as printer and probably the "DM" on the Lassen poster; and C. Don Powell, a commercial artist at the lab from July 1937 to August 1939 who is often called the principal designer, though the NPS notes his documented assignments rule him out for at least seven of the posters. No poster carries a full signature.

Mount Rainier National Park vintage WPA art in an oak frame leaning by a white chair on a wood floor
Mount Rainier, January 1940, has the most surviving originals (six). The Paradise meadow print leans in oak by a white chair. Mount Rainier National Park Paradise Meadow WPA Style — from $26 →
Rocky Mountain National Park wall art against a sage green wall with pampas and a sheepskin
Rocky Mountain, June 1941, was the last park the lab printed. This screen-print-style tribute carries a ranger-program panel like the originals with schedule blocks. Rocky Mountain National Park Winter Alpenglow Screen Print — from $31 →

How a silkscreen poster was made, step by step

The look of a WPA poster is a direct result of how it was printed. Silkscreen, or serigraphy, was adapted for the poster divisions by Anthony Velonis in New York in 1936, and the Berkeley lab used the same method. The NPS holds six staff photographs of the park poster series in production, which break the job into these steps:

  1. Preliminary design — a small sketch settling the view, the horizon line and the title band.
  2. Completed color design — the sketch painted at full size in flat, separated colors. Every color would need its own screen, so designers kept to roughly four to eight.
  3. Stencil cutting — one lacquer film stencil cut by hand for each color.
  4. Stencil application — each stencil adhered to silk stretched over a hinged wooden frame.
  5. Registration — the card stock pinned against stops so every color landed in the same place, sheet after sheet.
  6. Printing and drying — oil paint pulled across the screen with a squeegee, one color at a time, 100 sheets per color, then racked to dry before the next pass.
Badlands National Park retro art print propped on a round wood table by a bright window
Flat bands of straw, rose and sage: exactly the kind of separated color a stencil produces. Badlands buttes on a round table. Badlands National Park Buttes WPA Style — from $26 →
Large Theodore Roosevelt National Park WPA poster in a black frame leaning on a white panelled wall
A lone bison below striped bluffs, printed large in a black frame against white panelling. Theodore Roosevelt National Park Bison WPA Style — from $26 →

Those constraints explain the style. Because each color is a separate pass, there are no soft gradients, no photographic detail, no fine hatching. Shapes are simplified into planes, shadows become a second flat tone, and the sky is often a single color. Lettering is cut as a stencil too, which is why WPA type is heavy, geometric and widely spaced. The result reads from across a room, which is what a poster pinned to a ranger-station bulletin board needed to do.

Bryce Canyon National Park retro wall art hung above a cream sofa in a plant-filled living room
A full-bleed vintage travel version of Bryce Canyon, snow on the hoodoos, above a cream sofa. Bryce Canyon National Park Hoodoos Vintage Travel — from $26 →
Acadia National Park retro poster above a walnut sideboard in a bright linen bedroom
Acadia, the first national park east of the Mississippi, with Bass Harbor Head Light above a walnut sideboard. Acadia National Park Lighthouse Vintage Travel — from $26 →
Olympic National Park retro poster hung above a dining table under a black pendant lamp
Olympic sea stacks in slate teal and fir green, hung above a dining table. Olympic National Park Sea Stacks Vintage Travel — from $26 →

Anatomy of the WPA look (and how modern prints echo it)

Lay an original next to a modern print and five features line up. First, a picture panel above a title band: the landscape fills roughly the top two-thirds, the park name sits below in capitals. Second, a limited flat palette, usually one warm, one cool, one dark and one light. Third, a single hero landmark: Old Faithful, Delicate Arch, the Watchman, one thing you can name. Fourth, a foreground frame of pines, boulders or cactus leading the eye in. Fifth, an institutional block, originally the words "National Park Service" or a schedule panel, now usually the park's state, coordinates and founding year.

Arches National Park wall art leaning on an oak sideboard with pampas grass in a vase
Delicate Arch at sunset in the screen-print tribute series, with the corner ranger-program panel the 1930s schedule posters carried. On an oak sideboard with pampas grass. Arches National Park Delicate Arch Sunset Screen Print — from $31 →

Our vintage WPA wall art covers all 63 US national parks in three families that each borrow a different piece of the original formula. The WPA Style series keeps the cream margin, the slab-serif title band and a state-and-coordinates line, so a set of ten hangs as one matched row. The Vintage Travel series prints full bleed with the founding date across the top, closer to the 1930s railway and airline posters that shared the same screens. The Screen Print tribute series reproduces the schedule-block idea with a ranger-program panel in the corner, which is the detail most collectors associate with the Berkeley originals.

Big Bend National Park travel poster in a black frame on a wood console table with houseplants
Big Bend, established 1944, three years after the lab closed. The style outlived the program. Santa Elena Canyon in a black frame on a console. Big Bend National Park Santa Elena Canyon WPA Style — from $26 →
Mesa Verde National Park retro poster framed above a wooden home office desk with books and plants
Cliff Palace under its sandstone overhang, a park since 1906 and the only archaeological site in this list, above a home office desk. Mesa Verde National Park Cliff Palace WPA Style — from $26 →

One honest difference: the originals were hand-pulled oil paint on card and the modern prints are archival pigment ink on matte paper or canvas. The ink is more lightfast than the 1930s paint, which is partly why the originals faded on bulletin boards and ours will not. A side-by-side of WPA against mid-century and watercolor treatments of the same parks shows the difference at a glance; the full style table is in Best National Park Posters.

Hot Springs National Park vintage travel print hung above a wooden dining table under a pendant lamp
Hot Springs, Arkansas, federally protected since 1832 and a park since 1921, with Bathhouse Row wrapped in steam above a dining table. Hot Springs National Park Bathhouse Steam WPA Style — from $26 →

Why only about 40 originals survive

The park posters were designed to be disposable. They went up in visitor centers, ranger stations and chambers of commerce, faded in the sun, and were replaced. The NPS records copies pinned to bulletin boards, weathered outdoors and even cut up to make file-drawer dividers. When the WML closed its poster work in 1941 and staff moved on, some employees took copies home; a few of those were donated back to park museums decades later. Today the NPS counts only about 40 surviving park posters across all designs. For Yosemite, Yellowstone Falls and Petrified Forest, a single copy each is known.

Yellowstone National Park WPA wall art in a wood frame by a tall window with a city skyline view
Yellowstone had two original posters, Falls and Old Faithful; this Old Faithful print stands in a wood frame by a tall window. Yellowstone National Park Old Faithful WPA Style — from $26 →
Saguaro National Park vintage poster in a gold frame beside a linen curtain and potted palm
Saguaro was a national monument when its poster was printed in 1939; it became a park in 1994. Sunset saguaros in a gold frame. Saguaro National Park Sunset Saguaros WPA Style — from $26 →

The revival came in the 1990s. Photographs in the NPS History Collection, plus the handful of surviving sheets, let printers reconstruct the 14 then-known designs and sell silkscreen reproductions. Later archival work in the WML monthly reports turned up posters no one remembered, including Saguaro and Rocky Mountain, pushing the count to 16. That rediscovery is why the WPA look became the default visual language for national park gifts and why, nearly 90 years on, new parks like New River Gorge (2020) get drawn in a 1930s style they never had.

Living with the style today

Because the originals were made to be read from across a room, WPA-style prints work best where you see them from a distance: above a sofa, at the end of a hallway, over a desk. A few practical notes from hanging them in our own mockups.

Pairs and rows. The cream border and matching title band mean two or three prints from the same series read as a set even if the parks are a thousand miles apart. Keep the frames identical and the gap a hand-width. Our step-by-step gallery wall guide covers spacing and height for rows of three.

Crater Lake National Park vintage WPA travel poster print in a dark walnut frame, hanging above a cream sofa with mustard and grey cushions
For a long wall, the horizontal panoramic series: Crater Lake, 1,943 feet deep, in walnut above a cream sofa. Crater Lake National Park Caldera View Panoramic — from $26 →
Denali National Park horizontal wall art print in a slim oak frame, above a mid-century wooden desk with a cane chair and morning coffee
Denali, first set aside as Mount McKinley National Park in 1917, in a slim oak frame above a desk. Denali National Park Tundra Bull Panoramic — from $26 →

Orientation. The 1938–41 originals were all portrait. Most of our WPA-style prints keep that 2:3 shape in 13 sizes from 8 x 12 inches to 30 x 40 inches, but the panoramic series flips to 3:2 for walls that are wider than they are tall. The horizontal wall art collection gathers those, and the size guide has the inch and centimeter chart for sofa and bed widths.

Death Valley National Park horizontal wall art print in a dark walnut frame, above a cognac leather sofa in warm lamplight
Death Valley, the hottest, driest and lowest national park, as a 3:2 panoramic above a cognac leather sofa. Death Valley National Park Sand Dunes Panoramic — from $26 →

Frames. The original posters were pinned, never framed. In a home, thin light oak keeps the 1930s warmth; black makes the flat colors pop on a white wall. Paper prints start at $26 for 8 x 12 inches, matte canvas from $64 for 12 x 16 inches, and framed canvas is ready to hang. Prints are made to order in 3 to 5 business days, shipping is free in the US and $5 elsewhere, and two prints take 7% off at checkout automatically, three or more take 10%. If the print is a gift for someone who hikes these parks, our hiker gift guide matches parks to the person.

Our recommendations

Four WPA-style prints of parks that never had a 1930s poster, drawn in the Berkeley lab's formula.

Browse the full US national parks wall art collection to pair any of these with your own park.

FAQ

What does WPA stand for on a poster?

Works Progress Administration, the New Deal agency created in 1935. Its Federal Art Project ran poster divisions from 1936 to 1943 that produced about 35,000 designs and printed over two million posters.

How many original WPA national park posters were made?

The Western Museum Laboratories in Berkeley printed designs for 16 parks and monuments between August 1938 and July 1941, about 100 copies each. Only around 40 original park posters are known to survive today.

Who designed the WPA national park posters?

No poster is fully signed. The National Park Service names Elmer Duffield, Dale Miller and C. Don Powell as the lab staff most likely involved, with initials DM and EM appearing on a few sheets.

Are modern WPA-style national park prints copies of the originals?

Ours are new drawings in the same visual language: picture panel over title band, flat limited palette, one hero landmark. The 1930s lab only covered 16 parks; we cover all 63 in the same style.

Why do WPA posters use so few colors?

Each color needed its own hand-cut stencil and a separate pass of oil paint through the screen, so designers kept to roughly four to eight flat colors. That constraint is what gives the posters their bold, graphic look.

Read more

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